An executive summary may also include a little bit on how to bring those new customers in. You have to sound pretty sure about your ideas, so your potential investor knows that you are the right person to run a restaurant. Discounts and sales work like magic. Throwing a huge grand opening party might also attract a lot of newcomers to your eatery. Paid ads might do some good work there as well, but try to be creative. Use the power of social media to advertise your business. You may also take part in a food festival, so that your business can gain the local recognition and your exquisite food can be introduced to the public.